Genesis Riddim – A New Beginning For Dancehall Music?
The Daseca Productions crew has a brand new riddim called the Genesis riddim, and it was premiered last night on Bobby Konders & Jabba’s show on New York’s Hot97 radio station. According to a Daseca spokesperson, the Genesis riddim was so-named because they hope that it will mark the rebirth or a new beginning for dancehall music.
How? Well, unlike most riddim releases coming out of Jamaica, Daseca has not leaked the riddim to numerous sound systems and radio deejays in order to give it that first push and get some ‘buzz’ going. Invariably, that has resulted in the riddims being posted and made widely available online via file sharing and illegal music sites and on forums – a factor that undoubtedly contributes to the genre’s typically weak [legal] sales figures. Beyond last night’s premiere on Hot97, there will be a premiere on Jamaican radio later this week and on the Jamaican entertainment scene at the popular Alliance Happy Thursdayz event. That aside however, Daseca are keeping a tight wrap on this new riddim, as they seek to prevent its widespread piracy, and encourage actual sales of the riddim via legal channels.
The Genesis riddim is distributed by Rockstone Media, and features tracks by Assassin, Mavado, Serani, Bugle, Aidonia, Kibaki, Raine Seville, Charly Black and T-Nez. On March 23, 2010, it will be widely available for purchase via popular online music retailers such as Amazon and iTunes. Will it mark a new beginning for dancehall music? This ultimately lies in the hands of the Jamaican music fans. On March 23, we encourage you to preview the riddim via your favorite [legal] music retailer, and buy it (or individual tracks off it) if you like it.
Below we’ve featured a short clip of the Genesis riddim; it was cut from last night’s live-to-air launch on Hot97 radio station.
GoodMove long time dancehall fi do them kinda things deh
Long time me tell dem seh you cyaan have four riddim come out everyday with 10 artiste on one riddim de ting get drawn out and every other song sound alike. Full time dancehall create anticipation like when a movie a come out and yu say mi waaa si da movie deh, same ting wid a dancehall riddim. Good move daseca yu ting maad to
proper 2 the fullest long time dem need 2 make a little shine on the ja dance hall music bugle u bad nuff respect
me happy them ah do this still, me know Johnny Wonder itching to release da riddim to John Public. me know if 1 knuckle-head get Genesis Riddim him going an re label it for him status so he can get an “hype” for it after releasing it, Johnny Wonder ago feel ah way because ah no him who put it out 1ST. Johnny Wonder no make them claffy release the riddim before u them ah try to take u shine.
Dun know, big up Seca!
Big up the hundred squad in Herberts Antigua.MADDD!!!!!
[...] on the heels of Daseca Productions’ new approach with the launch of its Genesis riddim, comes Truckback Records and Erup doing the world premiere of Erup’s latest single – [...]
Comparing that to the riddims that has been released this year, it sucks.
mi rate di song and riddim
mad riddim sick